NOKIA Essay Example | Topics and Well Written Essays - 2000 words

NOKIA - Essay Example eting Mix is a combination of variables which can be controlled by the organization, and those variables which can be used to increase the buyer’s numbers and also improve the buyer’s response. The variables are the 4p’s of marketing mix which are the Product, Price, Place, and Promotion of every product launched by every company as every firm tries to create all these variables in the correct perfection to achieve the highest customer satisfaction (Burrow, 2011, pp. 172-177). This refers to the various goods and the particular services being provided by the company to its target customers. Customers do buy a particular product because of their needs and they look to get high level of satisfaction from the product which they buy and spend their money in buying. Price is the variable which refers to the amount that the particular product or service is been charged from the customers. It is one of the very important variables as setting up the right price for the product or service is very important, as it affects a lot on the buyer’s buying decision. The goods or services been provided to the customers must be at the reach of the customers, customers will always prefer a service or a product which is easily available to them. So deciding the correct place for the launch of the particular product and the chain through which it is been launched is very important decision to be made. Customers must have the knowledge about the products or services that are been developed by the companies. For making the products visible and creating its brand image in the market it is very important to pitch the product in the market in the correct way using the various platforms like advertising, publicity and sales promotion. This helps the company to make their products visible to the customers and make their message reach the customers (Belchand and Michael, 2005, pp. 75-82). Nokia started way back in 1865, it first started with the production of paper that was been