Network Essay -- Technology, Computers

Introduction â€Å"It is certainly safe to say that computers have become as integral to modern life as fast food, cell phones, and sport utility vehicles†. (Joe, 2004) We are living in the information-exchanged age. It has been dramatically changed since last decades. How could this happen? The answer will be network. A network can be anything from a simple collection of computers at one location which have been tied together using a particular connectivity medium (such as network cabling) to a giant global network, e.g. internet, which uses several different connectivity media, including microwave and satellite technology. Once, the network is going to falling apart which will be disaster for us. Thus, we should know what will cause of potential network failures when it happens. Nowadays, it should have physical network server if we require to connecting to internet. However, there is a new technology which is called Virtual servers, has been developed by Microsoft that is going to expl oring as well. For a network, security is priority thing. As a large manufacturing firm which has many factories in different regions, how to keep reputation for their business? How to convince customers that trades are safe? Finally, how to deal with the sensitive data which is the other issue should be considered. Chapter I: Potential Network Failures and Solutions In order to keeping network healthy, it should be monitoring network traffic and looking at the various processes and events related to network protocols, which mean it should be prepared to configure some potential network failures. There are several factors which cause the network failure. The following will be main issues which cause the network failure: I. Hardware In any organiz... ...w.computerweekly.com/Articles/2004/02/11/200073/Human-error-not-software-the-main-cause-of-network.htm (Accessed Date: 5th April 2011) Jerry, F. and Alan, D. (2005) Business Data Communications and Networking, (8th Edition), USA: John Wiley & Sons, Inc. Page 12. Joe, H. (2004) Absolute Beginner’s Guide to Networking, (4th Edition), Published in USA, Page 1. Joe, H. (2004) Absolute Beginner’s Guide to Networking, (4th Edition), Published in USA, Page 401. Robert, H. and Deborah I. F. (Unknown) Causes of failure in IT telecommunications networks, Available at: www.ryerson.ca/clt/publications/papers/ITFailure.doc Webopedia, (2011) Virtual server, Available at: http://www.webopedia.com/TERM/V/virtual_server.html (Accessed Date: 8th April 2011) Wikipedia, (2011) Voltmeter, Available at: http://en.wikipedia.org/wiki/Voltmeter (Accessed Date: 1stApril 2011)

The Old Man And The Sea: Man Defeated :: essays research papers

Reading through the novel The Old Man and the Sea one, as a reader, can perceive several themes in the book. Hemingway suggests certain subjects for discussion which built up the whole plot, therefore giving us options to choose the one we believe is the main one. In the past weeks we have been discussing, in a debate, which is that main theme. My group’s theme was â€Å"Man Defeated† and although it is hard to affirm that this theme was the prevailing one of the book, we firmly defend it. Various arguments were established. Some argued that the novel’s theme was Santiago’s struggle, the friendship with the fish and other characters; Santiago’s perseverance and that he really ended up as a triumphant man. But to argue that those were also the main themes of the book is also a difficult thing to do. Even though Santiago fought and kept on with his struggle to catch the fish, he was defeated because he lost it at the end. Defeat, according to the Larousse Chambers English Dictionary, is when you are overthrown in a battle, you lose a game and therefore you don’t win: you don’t gain or reach your goal. As we can see Santiago, in spite of the fact that he persevered and struggled, starving, for three days lost the battle. He couldn’t get to his main goal. But , exactly what was his goal, one may ask? He wanted the fish, he was not fishing as a hobby or sport; he planned to sell the fish and get some money to eat, it was his way of surviving. Santiago’s only way of income was fishing and he knew that. He mentions: â€Å" He was a fish to keep a man all winter.†(page 111). Santiago had plans for him already but failed to accomplish them. Some will argue that he won because he gained spiritual victory. This , in a way, is true; but fishing is his job and only way of living. If the case had been different and Santiago was only fishing for his personal entertainment, which wasn’t, it could be seen as a new experience or story to tell. But it wasn’t. Santiago needed the fish and lost it. He wasn’t happy or joyful about it, as we will later on discuss. The definition of the word triumph is : â€Å"victory, success, a state of great joy over success, to win a great victory or success and rejoice over this; openly to show one’s rejoicing over the person one has defeated. The Old Man And The Sea: Man Defeated :: essays research papers Reading through the novel The Old Man and the Sea one, as a reader, can perceive several themes in the book. Hemingway suggests certain subjects for discussion which built up the whole plot, therefore giving us options to choose the one we believe is the main one. In the past weeks we have been discussing, in a debate, which is that main theme. My group’s theme was â€Å"Man Defeated† and although it is hard to affirm that this theme was the prevailing one of the book, we firmly defend it. Various arguments were established. Some argued that the novel’s theme was Santiago’s struggle, the friendship with the fish and other characters; Santiago’s perseverance and that he really ended up as a triumphant man. But to argue that those were also the main themes of the book is also a difficult thing to do. Even though Santiago fought and kept on with his struggle to catch the fish, he was defeated because he lost it at the end. Defeat, according to the Larousse Chambers English Dictionary, is when you are overthrown in a battle, you lose a game and therefore you don’t win: you don’t gain or reach your goal. As we can see Santiago, in spite of the fact that he persevered and struggled, starving, for three days lost the battle. He couldn’t get to his main goal. But , exactly what was his goal, one may ask? He wanted the fish, he was not fishing as a hobby or sport; he planned to sell the fish and get some money to eat, it was his way of surviving. Santiago’s only way of income was fishing and he knew that. He mentions: â€Å" He was a fish to keep a man all winter.†(page 111). Santiago had plans for him already but failed to accomplish them. Some will argue that he won because he gained spiritual victory. This , in a way, is true; but fishing is his job and only way of living. If the case had been different and Santiago was only fishing for his personal entertainment, which wasn’t, it could be seen as a new experience or story to tell. But it wasn’t. Santiago needed the fish and lost it. He wasn’t happy or joyful about it, as we will later on discuss. The definition of the word triumph is : â€Å"victory, success, a state of great joy over success, to win a great victory or success and rejoice over this; openly to show one’s rejoicing over the person one has defeated.

Anz Introduction

Recommendation It is recommended that ANZ Bank’s management should reconsider customer value proposition, reputation and security risk as a consequence of ANZ Bank recent outsourcing strategy. This report discusses three main issues that ANZ Bank’s management may have to consider if it is to enhance strength and core competency. Customer value proposition Firstly, as ANZ Bank has stressed that ‘becomes a super regional bank’ is a core strategy objective (ANZ 2012), ANZ will have to consider the potential effect for customer value proposition as a result of recent outsourcing strategy.It has been pointed that the problem of losing managerial control that may arise from outsourcing (RBA tells bank to go slowly 2012). Weerakkody and Irani (2009) suggest that the loss of managerial control may negatively affect the quality of service which will lessen customer value proposition. Based on Porters’ five forces, ANZ Bank is involved in a situation of a high bargaining power of customers (loyalty) and the threat of substitution (Porter 1980). Reduced customer value proposition will enhance power of customers and threat of substitution (Porter 1980).Opponents may suggest that outsourcing will contribute to emphasising competitive advantage (Mcivor 2011). The competitive advantage of ANZ Bank is trade and supply chain (ANZ Trade & Supply chain – A Competitive Advantage 2009). Focusing on competitive advantage will enhance customer value proposition (Piggott 2012). It will assist ANZ Bank achieve its business objective. However, ANZ Bank outsourced 50 jobs include a head of human resources, credit officers and business analysts (Wade and Hawthorne 2012). Fail to package requirements and manage contract efficiently will often result in poor performance and raising cost (Scott 2008).If poor quality services are provided and ANZ Bank fail to control this, customer value proposition will be negatively affected. Therefore, the risk of r educed customer value proposition is a significant issue that ANZ Bank should consider. Reputation The second significant issues facing ANZ Bank will be the reduced reputation in light of ANZ Bank sends jobs overseas (Wade and Hawthorne 2012). According to utilitarianism, ANZ Bank’s manager should make decisions not only based on responsibilities to the company and shareholders but also employees and society (Hartman and DesJardins 2006).Staff reduction in domestic industry will negatively impact unemployment rate. The less society responsibility will influence reputation. Applying SWOT analysis to this case, weaken the internal strength of the worthy brand will put ANZ Bank in a less competitive position (Agarwal, Grassl and Pahl 2012). Critics of this issue may suggest that outsourcing is a method for cost saving. Based on deontology, ANZ Bank’s manager has to make decisions on the basis of responsibilities to the company and shareholders (Hartman and DesJardins 2006 ).Outsourcing is an effective way to execute responsibilities. ANZ Bank (2012) announced that customer focus is a strategy to drive competitive advantage. Indeed, outperformance of customer service will enhance reputation ANZ Bank much more significantly than outsourcing. However, Waters (2012) pointed out that offshoring may cause workforce problem which will threaten the reputation of ANZ Bank. If ANZ Bank fail to outperform competitors with customer service, the reduced brand image may lead ANZ Bank lose market share.Hence ANZ Bank will have to consider the potential problem of reputation. Security risk The third issue that ANZ bank should aware of is security risk which can strongly affect success of outsourcing (RBA tells bank to go slowly 2012). Nassimbeni, Sartor and Dus (2012) suggests that as the foreign organisation may have less protect in a cultural and legal environment, the security risk become more relevant. The security risk increases as sensible data are available f or providers, intermediaries and sub-contractors (Nassimbeni, Sartor and Dus 2012).The outsourcing industry which builds relationship with ANZ Bank can make profit through selling customer information to ANZ Bank’s competitors. Based on value chain, leak of customer information will reduce value of service (Needle 2010). Customers may switch to competitors. It can be argued that there is a contract which would protect data and customer information. The contract is legal protection tool to constrain operators (Nassimbeni, Sartor and Dus 2012). However, even if there is a contract, it does not guarantee everything will operate smoothly.The level of legal and judicial environment will affect the effectiveness of contract (Nassimbeni, Sartor and Dus 2012). For example, Vodafone has been suffered customer privacy leaks. It leads Vodafone faces penalties of up to $250,000 (Sydney Morning Herald 2011). Therefore, it is very important for ANZ Bank to consider security issue. Conclusi on Therefore it can be concluded that ANZ Bank should reconsider customer value proposition, reputation and security risk in response to the recent outsourcing strategy. Reference List Agarwal, R. , Grassl, W. and Pahl, G. 012, ‘Meta-SWOT: introducing a new strategic planning tool’, Journal of business strategy, vol. 33, no. 2, pp. 12-21, viewed 10 May 2012, Business Source Premier. ANZ, 2012, Our company: profile, Australia and New Zealand Banking Group Limited, Melbourne, viewed 6 May 2012, < http://www. anz. com/about-us/our-company/profile/>. ANZ Trade & Supply chain – A Competitive Advantage, 2009, Australia and New Zealand Banking Group Limited, Melbourne, viewed 6 May 2012,. Nassimbeni, G. Sartor, M. and Dus, D. 2012, ‘Security risk in service offshoring and outsourcing’, Industry management and data system, vol. 112, no. 3, pp. 405-440, viewed 10 May 2012, Business Source Premier. Needle, D. 2010, Business in context: an introduction to busin ess and its environment, 5thed. , Cengage Learning, Andover. Hartman, L. and DesJardins, J. 2006, Business ethics: decision making for personal integrity and social responsibility, McGraw Hill, Sydney. Mclvor, R. 2011, ‘Outsourcing done right’, Industrial Engineer, vol. 3, no. 1, pp. 30-35. Piggot, L. 2012, Introduction to business (BUSS1001), The University of Sydney, Sydney, 18 March, viewed 6 May 2012, < http://blackboard. econ. usyd. edu. au/ @@/81A8AC3019FFF9D178B10ACC0DBF3F0A/courses/1/BUSS1001_SEM1_2012/content/_559616_1/embedded/BUSS1001_Sem%201%2C%202012_Week%203%20Lecture. pdf> Porter, M. E. 1980, Competitive strategy: Techniques for analyzing industries and competitors, Free Press, New York. ‘RBA tells bank to go slowly’, 2012, Sydney Morning Herald, 29 March, viewed 6 May 2012, <

The Twilight Saga 4: Breaking Dawn 17. What Do I Look Like? …

17. What Do I Look Like? The Wizard Of Oz? You Need A Brain? You Need A Heart? Go Ahead.Take Mine. Take Everything I Have. HEART? GO AHEAD. TAKE MINE. TAKE EVERYTHING I HAVE. I sort of had a plan as I ran to the Cullens' garage. The second part of it was totaling the bloodsucker's car on my way back. So I was at a loss when I mashed the button on the keyless remote, and it was not his Volvo that beeped and flashed its lights for me. It was another car – a standout even in the long line of vehicles that were mostly all drool-worthy in their own ways. Did he actually mean to give me the keys to an Aston Martin Vanquish, or was that an accident? I didn't pause to think about it, or if this would change that second part of my plan. I just threw myself into the silky leather seat and cranked the engine while my knees were still crunched up under the steering wheel. The sound of the motor's purr might have made me moan another day, but right now it was all I could do to concentrate enough to put it in drive. I found the seat release and shoved myself back as my foot rammed the pedal down. The car felt almost airborne as it leaped forward. It only took seconds to race through the tight, winding drive. The car responded to me like my thoughts were steering rather than my hands. As I blew out of the green tunnel and onto the highway, I caught a fleeting glimpse of Leah's gray face peering uneasily through the ferns. For half a second, I wondered what she'd think, and then I realized that I didn't care. I turned south, because I had no patience today for ferries or traffic or anything else that meant I might have to lift my foot off the pedal. In a sick way, it was my lucky day. If by lucky you meant taking a well-traveled highway at two hundred without so much as seeing one cop, even in the thirty-mile-an-hour speed-trap towns. What a letdown. A little chase action might have been nice, not to mention that the license plate info would bring the heat down on the leech. Sure, he'd buy his way out of it, but it might have been just a little inconvenient for him. The only sign of surveillance i came across was just a hint of dark brown fur flitting through the woods, running parallel to me for a few miles on the south side of Forks. Quil, it looked like. He must have seen me, too, because he disappeared after a minute without raising an alarm. Again, I almost wondered what his story would be before I remembered that I didn't care. I raced around the long U-shaped highway, heading for the biggest city I could find. That was the first part of my plan. It seemed to take forever, probably because I was still on the razor blades, but it actually didn't even take two hours before I was driving north into the undefined sprawl that was part Tacoma and part Seattle. I slowed down then, because I really wasn't trying to kill any innocent bystanders. This was a stupid plan. It wasn't going to work. But, as I'd searched my head for any way at all to get away from the pain, what Leah'd said today had popped in there. That would go away, you know, if you imprinted. You wouldn't have to hurt over her anymore. Seemed like maybe getting your choices taken away from you wasn't the very worst thing in the world. Maybe feeling like this was the very worst thing in the world. But I'd seen all the girls in La Push and up on the Makah rez and in Forks. I needed a wider hunting range. So how do you look for a random soul mate in a crowd? Well, first, I needed a crowd. So I tooled around, looking for a likely spot. I passed a couple of malls, which probably would've been pretty good places to find girls my age, but I couldn't make myself stop. Did I want to imprint on some girl who hung out in a mall all day? I kept going north, and it got more and more crowded. Eventually, I found a big park full of kids and families and skateboards and bikes and kites and picnics and the whole bit. I hadn't noticed till now – it was a nice day. Sun and all that. People were out celebrating the blue sky. I parked across two handicapped spots – just begging for a ticket – and joined the crowd. I walked around for what felt like hours. Long enough that the sun changed sides in the sky. I stared into the face of every girl who passed anywhere near me, making myself really look, noticing who was pretty and who had blue eyes and who looked good in braces and who had way too much makeup on. I tried to find something interesting about each face, so that I would know for sure that I'd really tried. Things like: This one had a really straight nose; that one should pull her hair out of her eyes; this one could do lipstick ads if the rest of her face was as perfect as her mouth___ Sometimes they stared back. Sometimes they looked scared – like they were thinking, Who is this big freak glaring at me? Sometimes I thought they looked kind of interested, but maybe that was just my ego running wild. Either way, nothing. Even when I met the eyes of the girl who was – no contest – the hottest girl in the park and probably in the city, and she stared right back with a speculation that looked like interest, I felt nothing. Just the same desperate drive to find a way out of the pain. As time went on, I started noticing all the wrong things. Bella things. This one's hair was the same color. That one's eyes were sort of shaped the same. This one's cheekbones cut across her face in just the same way. That one had the same little crease between her eyes – which made me wonder what she was worrying about___ That was when I gave up. Because it was beyond stupid to think that I had picked exactly the right place and time and I was going to simply walk into my soul mate just because I was so desperate to. It wouldn't make sense to find her here, anyway. If Sam was right, the best place to find my genetic match would be in La Push. And, clearly, no one there fit the bill. If Billy was right, then who knew? What made for a stronger wolf? I wandered back to the car and then slumped against the hood and played with the keys. Maybe I was what Leah thought she was. Some kind of dead end that shouldn't be passed on to another generation. Or maybe it was just that my life was a big, cruel joke, and there was no escape from the punch line. â€Å"Hey, you okay? Hello? You there, with the stolen car.† It took me a second to realize that the voice was talking to me, and then another second to decide to raise my head. A familiar-looking girl was staring at me, her expression kind of anxious. I knew why I recognized her face – I'd already catalogued this one. Light red-gold hair, fair skin, a few gold-colored freckles sprinkled across her cheeks and nose, and eyes the color of cinnamon. â€Å"If you're feeling that remorseful over boosting the car,† she said, smiling so that a dimple popped out in her chin, â€Å"you could always turn yourself in.† â€Å"It's borrowed, not stolen,† I snapped. My voice sounded horrible – like I'd been crying or something. Embarrassing. â€Å"Sure, thatW hold up in court.† I glowered. â€Å"You need something?† â€Å"Not really. I was kidding about the car, you know. It's just that†¦ you look really upset about something. Oh, hey, I'm Lizzie.† She held out her hand. I looked at it until she let it fall. â€Å"Anyway†¦,† she said awkwardly, â€Å"I was just wondering if I could help. Seemed like you were looking for someone before.† She gestured toward the park and shrugged. â€Å"Yeah.† She waited. I sighed. â€Å"I don't need any help. She's not here.† â€Å"Oh. Sorry.† â€Å"Me, too,† I muttered. I looked at the girl again. Lizzie. She was pretty. Nice enough to try to help a grouchy stranger who must seem nuts. Why couldn't she be the one? Why did everything have to be so freaking complicated? Nice girl, pretty, and sort of funny. Why not? â€Å"This is a beautiful car,† she said. â€Å"It's really a shame they're not making them anymore. I mean, the Vantage's body styling is gorgeous, too, but there's just something about the Vanquish___† Nice girl who knew cars. Wow. I stared at her face harder, wishing I knew how to make it work. C'mon, Jake – imprint already. â€Å"How's it drive?† she asked. â€Å"Like you wouldn't believe,† I told her. She grinned her one-dimple smile, clearly pleased to have dragged a halfway civil response out of me, and I gave her a reluctant smile back. But her smile did nothing about the sharp, cutting blades that raked up and down my body. No matter how much I wanted it to, my life was not going to come together like that. I wasn't in that healthier place where Leah was headed. I wasn't going to be able to fall in love like a normal person. Not when I was bleeding over someone else. Maybe – if it was ten years from now and Bella's heart was long dead and I'd hauled myself through the whole grieving process and come out in one piece again – maybe then I could offer Lizzie a ride in a fast car and talk makes and models and get to know something about her and see if I liked her as a person. But that wasn't going to happen now. Magic wasn't going to save me. I was just going to have to take the torture like a man. Suck it up. Lizzie waited, maybe hoping I was going to offer her that ride. Or maybe not. â€Å"I'd better get this car back to the guy I borrowed it from,† I muttered. She smiled again. â€Å"Glad to hear you're going straight.† â€Å"Yeah, you convinced me.† She watched me get in the car, still sort of concerned. I probably looked like someone who was about to drive off a cliff. Which maybe I would've, if that kind of move'd work for a werewolf. She waved once, her eyes trailing after the car. At first, I drove more sanely on the way back. I wasn't in a rush. I didn't want to go where I was going. Back to that house, back to that forest. Back to the pain I'd run from. Back to being absolutely alone with it. Okay, that was melodramatic. I wouldn't be all alone, but that was a bad thing. Leah and Seth would have to suffer with me. I was glad Seth wouldn't have to suffer long. Kid didn't deserve to have his peace of mind ruined. Leah didn't, either, but at least it was something she understood. Nothing new about pain for Leah. I sighed big as I thought about what Leah wanted from me, because I knew now that she was going to get it. I was still pissed at her, but I couldn't ignore the fact that i could make her life easier. And – now that I knew her better – I thought she would probably do this for me, if our positions were reversed. It would be interesting, at the very least, and strange, too, to have Leah as a companion – as a friend. We were going to get under each other's skin a lot, that was for sure. She wouldn't be one to let me wallow, but I thought that was a good thing. I'd probably need someone to kick my butt now and then. But when it came right down to it, she was really the only friend who had any chance of understanding what I was going through now. I thought of the hunt this morning, and how close our minds had been for that one moment in time. It hadn't been a bad thing. Different. A little scary, a little awkward. But also nice in a weird way. I didn't have to be all alone. And I knew Leah was strong enough to face with me the months that were coming. Months and years. It made me tired to think about it. I felt like I was staring out across an ocean that I was going to have to swim from shore to shore before I could rest again. So much time coming, and then so little time before it started. Before I was flung into that ocean. Three and a half more days, and here I was, wasting that little bit of time I had. I started driving too fast again. I saw Sam and Jared, one on either side of the road like sentinels, as I raced up the road toward Forks. They were well hidden in the thick branches, but I was expecting them, and I knew what to look for. I nodded as I blew past them, not bothering to wonder what they made of my day trip. I nodded to Leah and Seth, too, as I cruised up the Cullens' driveway. It was starting to get dark, and the clouds were thick on this side of the sound, but I saw their eyes glitter in the glow of the headlights. I would explain to them later. There'd be plenty of time for that. It was a surprise to find Edward waiting for me in the garage. I hadn't seen him away from Bella in days. I could tell from his face that nothing bad had happened to her. In fact, he looked more peaceful than before. My stomach tightened as I remembered where that peace came from. It was too bad that – with all my brooding – I'd forgotten to wreck the car. Oh well. I probably wouldn't have been able to stand hurting this car, anyway. Maybe he'd guessed as much, and that's why he'd lent it to me in the first place. â€Å"A few things, Jacob,† he said as soon as I cut the engine. I took a deep breath and held it for a minute. Then, slowly, I got out of the car and threw the keys to him. â€Å"Thanks for the loan,† I said sourly. Apparently, it would have to be repaid. â€Å"What do you want now?† â€Å"Firstly†¦ I know how averse you are to using your authority with your pack, but†¦Ã¢â‚¬  I blinked, astonished that he would even dream of starting in on this one. â€Å"What?† â€Å"If you can't or won't control Leah, then I – â€Å" â€Å"Leah?† I interrupted, speaking through my teeth. â€Å"What happened?† Edward's face was hard. â€Å"She came up to see why you'd left so abruptly. I tried to explain. I suppose it might not have come out right.† â€Å"What did she do?† â€Å"She phased to her human form and – â€Å" â€Å"Really?† I interrupted again, shocked this time. I couldn't process that. Leah letting her guard down right in the mouth of the enemy's lair? â€Å"She wanted to†¦ speak to Bella.† â€Å"To Bella?† Edward got all hissy then. â€Å"I won't let Bella be upset like that again. I don't care how justified Leah thinks she is! I didn't hurt her – of course I wouldn't – but I'll throw her out of the house if it happens again. I'll launch her right across the river – â€Å" â€Å"Hold on. What did she say?† None of this was making any sense. Edward took a deep breath, composing himself. â€Å"Leah was unnecessarily harsh. I'm not going to pretend that I understand why Bella is unable to let go of you, but I do know that she does not behave this way to hurt you. She suffers a great deal over the pain she's inflicting on you, and on me, by asking you to stay. What Leah said was uncalled for. Bella's been crying – â€Å" â€Å"Wait – Leah was yelling at Bella about me?† He nodded one sharp nod. â€Å"You were quite vehemently championed.† Whoa. â€Å"I didn't ask her to do that.† â€Å"I know.† I rolled my eyes. Of course he knew. He knew everything. But that was really something about Leah. Who would have believed it? Leah walking into the bloodsuckers' place human to complain about how /was being treated. â€Å"I can't promise to control Leah,† I told him. â€Å"I won't do that. But I'll talk to her, okay? And I don't think there'll be a repeat. Leah's not one to hold back, so she probably got it all off her chest today.† â€Å"I would say so.† â€Å"Anyway, I'll talk to Bella about it, too. She doesn't need to feel bad. This one's on me.† â€Å"I already told her that.† â€Å"Of course you did. Is she okay?† â€Å"She's sleeping now. Rose is with her.† So the psycho was â€Å"Rose† now. He'd completely crossed over to the dark side. He ignored that thought, continuing with a more complete answer to my question. â€Å"She's†¦ better in some ways. Aside from Leah's tirade and the resulting guilt.† Better. Because Edward was hearing the monster and everything was all lovey-dovey now. Fantastic. â€Å"It's a bit more than that,† he murmured. â€Å"Now that I can make out the child's thoughts, it's apparent that he or she has remarkably developed mental facilities. He can understand us, to an extent.† My mouth fell open. â€Å"Are you serious?† â€Å"Yes. He seems to have a vague sense of what hurts her now. He's trying to avoid that, as much as possible. He†¦ loves her. Already.† I stared at Edward, feeling sort of like my eyes might pop out of their sockets. Underneath that disbelief, I could see right away that this was the critical factor. This was what had changed Edward – that the monster had convinced him of this love. He couldn't hate what loved Bella. It was probably why he couldn't hate me, either. There was a big difference, though. I wasn't killing her. Edward went on, acting like he hadn't heard all that. â€Å"The progress, I believe, is more than we'd judged. When Carlisle returns – â€Å" â€Å"They're not back?† I cut in sharply. I thought of Sam and Jared, watching the road. Would they get curious as to what was going on? â€Å"Alice and Jasper are. Carlisle sent all the blood he was able to acquire, but it wasn't as much as he was hoping for – Bella will use up this supply in another day the way her appetite has grown. Carlisle stayed to try another source. I don't think that's necessary now, but he wants to be covered for any eventuality.† â€Å"Why isn't it necessary? If she needs more?† I could tell he was watching and listening to my reaction carefully as he explained. Tm trying to persuade Carlisle to deliver the baby as soon as he is back.† â€Å"What?† â€Å"The child seems to be attempting to avoid rough movements, but it's difficult. He's become too big. It's madness to wait, when he's clearly developed beyond what Carlisle had guessed. Bella's too fragile to delay.† I kept getting my legs knocked out from under me. First, counting on Edward's hatred of the thing so much. Now, I'd realized that I thought of those four days as a sure thing. I'd banked on them. The endless ocean of grief that waited stretched out before me. I tried to catch my breath. Edward waited. I stared at his face while I recovered, recognizing another change there. â€Å"You think she's going to make it,† I whispered. â€Å"Yes. That was the other thing I wanted to talk to you about.† I couldn't say anything. After a minute, he went on. â€Å"Yes,† he said again. â€Å"Waiting, as we have been, for the child to be ready, that was insanely dangerous. At any moment it could have been too late. But if we're proactive about this, if we act quickly, I see no reason why it should not go well. Knowing the child's mind is unbelievably helpful. Thankfully, Bella and Rose agree with me. Now that I've convinced them it's safe for the child if we proceed, there's nothing to keep this from working.† â€Å"When will Carlisle be back?† I asked, still whispering. I hadn't got my breath back yet. â€Å"By noon tomorrow.† My knees buckled. I had to grab the car to hold myself up. Edward reached out like he was offering support, but then he thought better of it and dropped his hands. â€Å"I'm sorry,† he whispered. â€Å"I am truly sorry for the pain this causes you, Jacob. Though you hate me, I must admit that I don't feel the same about you. I think of you as a†¦ a brother in many ways. A comrade in arms, at the very least. I regret your suffering more than you realize. But Bella is going to survive† – when he said that his voice was fierce, even violent – â€Å"and I know that's what really matters to you.† He was probably right. It was hard to tell. My head was spinning. â€Å"So I hate to do this now, while you're already dealing with too much, but, clearly, there is little time. I have to ask you for something – to beg, if I must.† â€Å"I don't have anything left,† I choked out. He lifted his hand again, as if to put it on my shoulder, but then let it drop like before and sighed. â€Å"I know how much you have given,† he said quietly. â€Å"But this is something you do have, and only you. I'm asking this of the true Alpha, Jacob. I'm asking this of Ephraim's heir.† I was way past being able to respond. â€Å"I want your permission to deviate from what we agreed to in our treaty with Ephraim. I want you to grant us an exception. I want your permission to save her life. You know 111 do it anyway, but I don't want to break faith with you if there is any way to avoid it. We never intended to go back on our word, and we don't do it lightly now. I want your understanding, Jacob, because you know exactly why we do this. I want the alliance between our families to survive when this is over.† I tried to swallow. Sam, I thought. It's Sam you want. â€Å"No. Sam's authority is assumed. It belongs to you. You'll never take it from him, but no one can rightfully agree to what I'm asking except for you† It's not my decision. â€Å"It is, Jacob, and you know it. Your word on this will condemn us or absolve us. Only you can give this to me.† can't think. I don't know. â€Å"We don't have much time.† He glanced back toward the house. No, there was no time. My few days had become a few hours. don't know. Let me think. Just give me a minute here, okay? â€Å"Yes.† I started walking to the house, and he followed. Crazy how easy it was, walking through the dark with a vampire right beside me. It didn't feel unsafe, or even uncomfortable, really. It felt like walking next to anybody. Well, anybody who smelled bad. There was a movement in the brush at the edge of the big lawn, and then a low whimper. Seth shrugged through the ferns and loped over to us. â€Å"Hey, kid,† I muttered. He dipped his head, and I patted his shoulder. â€Å"S'all cool,† I lied. â€Å"I'll tell you about it later. Sorry to take off on you like that.† He grinned at me. â€Å"Hey, tell your sister to back off now, okay? Enough.† Seth nodded once. I shoved against his shoulder this time. â€Å"Get back to work. I'll spell you in a bit.† Seth leaned against me, shoving back, and then he galloped into the trees. â€Å"He has one of the purest, sincerest, kindest minds I've ever heard,† Edward murmured when he was outof sight. â€Å"You're lucky to have his thoughts to share.† â€Å"I know that,†! grunted. We started toward the house, and both of our heads snapped up when we heard the sound of someone sucking through a straw. Edward was in a hurry then.He darted up the porch stairs and was gone. â€Å"Bella, love, Ithought you were sleeping,† I heard him say. â€Å"I'm sorry, I wouldn't have left.† â€Å"Don't worry. Ijust got so thirsty – it woke me up.It's a good thing Carlisle is bringing more. This kid is going to need it when he gets out of me.† â€Å"True. That's a good point.† â€Å"I wonder if he'll want anything else,† she mused. â€Å"I suppose we'll find out.† I walked through the door. Alice said, â€Å"Finally,† and Bella's eyes flashed to me. That infuriating, irresistible smile broke across her face for one second. Then it faltered, and her face fell. Her lips puckered, like she was trying not to cry. I wanted to punch Leah right in her stupid mouth. â€Å"Hey, Bells,† Isaid quickly. â€Å"How ya doing?† â€Å"I'm fine,† she said. â€Å"Big day today, huh? Lots of new stuff.† â€Å"You don't have to do that, Jacob.† â€Å"Don't know what you're talking about,† I said, going to sit on the arm of the sofa by her head. Edward had the floor there already. She gave me a reproachful look. â€Å"I'm so s – † she started to say. I pinched her lips together between my thumb and finger. â€Å"Jake,† she mumbled, trying to pull my hand away. Her attempt was so weak it was hard to believe that she was really trying. I shook my head. â€Å"You can talk when you're not being stupid.† â€Å"Fine,I won't say it,† it sounded like she mumbled. I pulled my hand away. â€Å"Sorry!† she finished quickly, and then grinned. I rolledmy eyes and then smiled back at her. When I stared into her eyes, I saw everything that I'd been looking for in the park. Tomorrow, she'd be someone else. But hopefully alive, and that was what counted, right? She'd look at me with the same eyes, sort of. Smile with the same lips, almost. She'd still know me better than anyone who didn't havefull access to the inside of my head. Leah might be an interesting companion, maybe even a true friend – someone who would stand up for me. But she wasn't my best friend the way thatBella was. Aside from the impossible love I felt for Bella, there was also that other bond, and it ran bone deep. Tomorrow, she'd be my enemy. Or she'd be myally. And, apparently, that distinction was up to me. I sighed. Fine!I thought, giving up the very last thing i had to give. It made me feel hollow. Go ahead. Save her. As Ephraim's heir, you have my permission, my word, that this will not violate the treaty. The others will just have to blame me. You were right – they can't deny that it's my right to agree to this. ‘Thank you.† Edward's whisper was low enough that Bella didn't hear anything. But the words were so fervent that, from the corner of my eye, I saw the other vampires turning to stare. â€Å"So,†Bella asked, working to be casual. â€Å"How was your day?† â€Å"Great. Went for a drive. Hung out in the park.† â€Å"Sounds nice.† â€Å"Sure, sure.† Suddenly, she made a face. â€Å"Rose?† she asked. I heard Blondie chuckle. â€Å"Again?† â€Å"I think I've drunk two gallons in the last hour,† Bella explained. Edward and I both got out of the way while Rosalie came to lift Bella from the couch and take her to the bathroom. â€Å"Can I walk?† Bella asked. â€Å"My legs are so stiff.† â€Å"Are you sure?† Edward asked. â€Å"Rose'llcatch me if I trip over my feet. Which could happen pretty easily, since I can't see them.† Rosalie set Bellacarefully on her feet, keeping her hands right atBella's shoulders. Bella stretched her arms out in front of her, wincing a little. â€Å"That feels good,† she sighed. â€Å"Ugh, but I'm huge.† She really was. Her stomach was its own continent. â€Å"One more day,† she said, and patted her stomach. I couldn't help the pain that shot through me in a sudden, stabbing burst, but I tried to keep it off my face. I could hide it for one more day, right? â€Å"All righty, then. Whoops – oh, no!† The cup Bella had left on the sofa tumbled to one side, the dark red blood spilling out onto the pale fabric. Automatically, though three other hands beat her there, Bella bent over, reaching out to catch it. There was the strangest, muffled ripping sound from the center of her body. â€Å"Oh!† she gasped. And then she went totally limp, slumping toward the floor. Rosalie caught her in the same instant, before she could fall. Edward was there, too, hands out, the mess on the sofa forgotten. â€Å"Bella?† he asked, and then his eyes unfocused, and panic shot across his features. A half second later,Bella screamed. Itwas not justa scream, it was a blood-curdling shriek of agony. The horrifying sound cut off with a gurgle, and her eyes rolled back into her head. Her body twitched, arched in Rosalie's arms, and then Bella vomited a fountain of blood.

Integrated Marketing Communications Essay

Answer1: The Vocalpoint program launched by P&G was a well sought out mean to market the products by using the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the managers at P&G the reason for this being was that mothers are the ones who usually purchase the products for the household or domestic use so convincing them and then make them work in marketing the new offering so an immaculate move by the management of P&G. Another benefit which P&G gained by devising this Vocalpoint program was that, housewives are hard to target as they do not use technology that often, rather they spend a big part of their leisure time in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G earned pretty much short term and long term benefits by applying this strategy; the most outstanding one was that launching this program helped the firm in increasing the sales by a considerable extent which obviously is the sole aim of launching any marketing campaign. In addition to this external clients of P&G also earned huge profits by using this program and so as a result P&G got its share in the profits, this amount was as higher as 1 million USD. The job of the R&D department got less hectic as it was able to get the desired feedback on the latest products; this was helpful for it in making changes to the existing products and also to the ones which are undergoing the process of development. One of the long term benefits which came to P&G’s way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The ‘connect and develop† program of P&G also got immense support as a result of this program and the marketing intelligence of the company overall increased. Better customer relationship management is also one aspect of the Vocalpoint program which was advantageous for the firm because it helped the managers in comprehending the consumer’s mindset and thus forecasting the consumers’ behavior became easily. The customers on the other hand became increasingly brand loyal to the company as they were getting tailor made products for themselves because P&G was able to understand their latent and covert needs in an adept manner like no one else was doing. The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced. This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998). Answer2: Analyzing from the business perspective one has to say that the programs such as Vocalpoint and Tremor must go on as they are beneficial for the businesses in the longer run and same is the case with P&G. Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society. In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm. My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all. Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives. Considering the Tremor program I can firmly state that this was one project on which I have serious reservations; the reason for this being is that P&G was using minors (children under 18 years ) to market its products; this is one ridiculous way of marketing. The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child. One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001); this is one thing which was completely neglected by the managers at P&G and hence they violated the rules and regulations laid by the government. In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G. The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001); influencing a buyer’s decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition. In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run. In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social; the main reason behind this move was that, as mother is the most sacred and trustworthy relationship in this universe so mothers enjoy a unique position in the society; using their social stature for the marketing purposes was an unreasonable attempt. Answer 3:  The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the nature of the competition has increased exponentially and so to do business and earn profits a firm has to market it’s offering to the target buyers. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003). Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyer’s black box; as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies. WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer. The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009) The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

12-Years a Slave Assignment Example | Topics and Well Written Essays - 500 words

12-Years a Slave - Assignment Example He seems to be thinking hard about his present situation. The lighting of this particular picture is dull and unclear with the contrast being low. The colorization also, black and white, portrays a man who is sad, devastated and stressed because of his present situation. In the second birds-eye-view shot, a flashback, Northup appears to be contented with his state of being. He seems satisfied sharing bed with his wife and appears to be â€Å"at home." The picture colorization is bright and presents a situation where Northup is optimistic about the future. The difference in picture colorization presents different emotions and situations. The black and white picture color portrays a dull, unhappy mood while the colored picture presents a happy mood. In the first birds-eye-shot, Northup’s mood is depressed. Obviously, in his state as a slave, he is feeling lonely because his family is not with him. With his apparent state of being locked up and beaten, he also seems heart broken. In the second birds-eye-shot, Northup being with his family, the mood the pictures presents are warm. He is not only harmonious with his being but also calm and warm having his family around him. In the same setting, in the bed, Northup is even planning of the future with his wife. The shots and camera movements used in 12 years a slave are a variety. Sean Bobbitt the man behind the camera positioning of the film says most shots were taken when camera was handheld especially for the extended shots. With the handheld technique, Bobbitt explains that most people overuse the technique and at times do not bring out the intended results or does not tell the story effectively. A single camera was used in the shooting of 12 years a slave scenes. This is because, a single camera is more effective as it takes the whole idea unlike many cameras that will consume time during editing and make work difficult at the same time likely to compromise some information. Single camera

Assignment Example | Topics and Well Written Essays - 2750 words

Assignment Example In solving the above equation, the prevailing boundary conditions must be considered so as to ensure accuracy of the results is maintained. Due to the fact that this equation is held in a closed system, only the prevailing wall boundary conditions are of utmost importance and need to be considered for a complete simulation (Ferziger and Peric, 1999). This equation states that the acceleration, convection and pressure gradient of a fire in motion is equal to the force of gravity acting on it, body forces and the viscous forces. This equation is based on Newton’s Second law of motion which holds that acceleration is directly proportional to the force exerted and the force acts in the direction of acceleration. (Wesseling, 2000) With regard to this, it is therefore important to note that when solving this equation, both the prevailing inlet and outlet boundary conditions must be put into consideration. This ensures that these can be used to compute the acceleration as well as the momentum. This equation states that the temperature rise of a flame coupled with the convective heat transfer is equal to the change in pressure over the same time plus heat released per unit volume from reaction less energy transferred to evaporating droplets and diffusion energy in addition to any other heat source3. The basis for this equation is the first law of thermodynamics which is itself an application of the principle of conservation of energy for thermodynamic and heat systems. The law holds that energy can neither be created nor destroyed. Thus, the energy flowing within a CFD is maintained throughout the simulation. All the boundary conditions therefore need to be considered when solving CFD problems using this equation so as to link the surroundings and the simulation model and also define the net interchange of energy from the surroundings to the model and vice versa. Dirichlet – This is a boundary condition that is enforced on an ordinary or partial